TECNO, the leading global smartphone brand in emerging markets today introduced its brand-new flagship under its sub-brand PHANTOM to Malaysian shores - the PHANTOM X. Featuring an elegant design of 3D Borderless Screen and the industry’s first silk glass back cover, the PHANTOM X empowers users to #GoBoundless through its Boundless Screen, Boundless Clarity and Boundless Performance.
Built to support every aspect of its user’s
life and work, the TECNO PHANTOM X has
all-round outstanding qualities and its boundless screen is ergonomically
designed with a 36.5° golden angle for the ultimate grip and comfort. Its
superior camera performance promises boundless clarity with the perfect
combination of a 50MP Ultra-Night camera and industry leading 1/1.3 super large
sensor, 48MP Ultra-Clear Selfie camera with 105°Ultra-Wide angle, as well as
the AI-assisted Super Night Mode and 50mm Golden Portrait. Powered by a
4700mAh, 256GB ROM, memory fusion technology 8+5GM RAM and a newly-updated HiOS
7.6 system, the TECNO’s newest innovation offers users the freedom to go beyond
and uncover a world of endless possibilities.
Built for users who prioritise style and
elegance, the PHANTOM X’s high-end design concept was designed by Alexis
Mabille, former Dior Design Director. Through his keen eye on design, he
seamlessly incorporated bold luxurious design concepts to every miniscule
detail, every curve and every radion. Donning its unique one-of-a-kind design
outlook and material technology, the PHANTOM X was also awarded the Discipline
Product of the 1.08 telecommunications product category at the iF Design Awards
2022.
Commemorating the launch of its new flagship
smartphone and to celebrate a new milestone achieved, TECNO also appointed its
new Malaysian brand ambassador at the event, Datuk Wira Dr Lee Chong Wei, the
nation’s badminton hero.
“The introduction of PHANTOM X in Malaysia marks a significant achievement for TECNO as we remain committed to bring bolder and better premium innovations to Malaysians that will inspire confidence among bright minds for a better future. PHANTOM X was made to empower modern individuals to reject the ordinary, always strive for success and have ambition to achieve new heights. Hence, we have chosen Datuk Wira Dr Lee Chong Wei as our new brand ambassador who is synonymous with our “Stop At Nothing” brand essence. He is also an all-rounder.
Speaking at the launch of the PHANTOM X, newly
appointed brand ambassador Datuk Wira Dr Lee Chong Wei said “It is a pleasure
to be appointed the new brand ambassador for TECNO. Through this partnership, I
hope to inspire Malaysians, especially the youths to #GoBoundless and never
give up when it comes to pursuing their dreams. As long as they have boundless
passion and drive, the sky's the limit.”
Committed to bringing users bold and
extraordinary innovations in design, technology, and complete user experience,
PHANTOM X empowers consumers to feel their extraordinary best throughout all
their special moments in life. The boundless PHANTOM X is priced at RM1,499 and
is now available for Malaysians at all TECNO authorised stores and dealers in
two artistic colors; Van Gogh’s Starry Night and Monet’s Summer. To commemorate
its Malaysian launch, the first 2,000 units of PHANTOM X sold are entitled to
TECNO buds free gift on top of an additional half-year screen protection
warranty.
Boundless Screen
PHANTOM X is equipped with a unique 3D
Borderless Screen that empowers its user to #GoBoundless, embedded with a
unique arc design at the right golden angle of 36.5° to accommodate a
comfortable grip to the hand. The top-class 6.7" screen supports an
enjoyable experience for videos and games. Unbounded by bezels, the 3D
borderless screen features a large bending angle up to 70°, making text and
images blend seamlessly into infinity around the edges of the device. Its Boundless Screen and the finest FHD+
AMOLED display projects a streamlined and fluid vision of the world around you.
TECNO PHANTOM’s latest addition also offers
the industry’s first curved glass surface etched texture. The innovative silk
glass is based on a series of complex tests and manufacturing procedures, finally
creating the elegant touch of “silk delicacy” and “glass sparkle”. The
extraordinary etched textured design presents vertical refined lines, producing
pure artistic expression based on exquisite craftsmanship.
PHANTOM X comes in two elegant and classical colours: Van Gogh’s
Starry Night Blue and Monet’s Summer. Van Gogh’s Starry Night brings a stellar
display of the mysteriously nebulous sky. Monet’s Summer is a display of warm
and exuberant colors. Both are perfect options for bold explorers and
innovators.
Boundless Clarity
Boundless Camera Performance
Promising Boundless
Clarity, the powerful camera system of the PHANTOM X device consists of
triple rear and dual front cameras. On top of its 30x zoom and 120° wide angle
rear camera, the PHANTOM X adopts an industry-leading 50MP Ultra-Night Camera
with a 1/1.3-inch Ultra-Large Sensor, making it easy to shoot crisp,
professional photos. The 50MP Ultra-Night camera featuring 1/1.3-inch
Ultra-Large sensor can take in 33% more light from the environment compared to
a 108MP camera with 1/1.5-inch sensor. With a wider ISO range and less noise,
better exposure, users are empowered with the ability to capture unexpected
beauty with a pixel size of 2.4μm in 4-in-1 mode, whilst not having to
compromise on image quality, even in complex lighting conditions.
Imagine taking a selfie with PHANTOM X’s 48MP
Ultra-Clear Selfie camera, you can capture every detail such as: clearer skin
textures, sharper facial features, and even brighter smiles. Coupled with the
AI-assisted 105°Ultra-Wide angle feature, it is ideal for both individual and
group selfies. Ensuring its user can #GoBoundless and will always have the best
shots, its self-developed AI face recommendation switching algorithm
automatically recommends users to switch to the ultra-wide shot mode when
multiple faces are detected, perfect for taking multiple party selfies.
For detailed portraits, the PHANTOM X also
comes with a macro lens of 50mm Golden Portrait with a short focal length,
comparable to professional portrait lenses. Users can also choose seven
diversified portrait lighting effects without changing the photo background.
Three professional portrait color schemes are also made available to choose
from, accommodating a variety of different skin color types catering to
multi-regional aesthetics.
With PHANTOM X’s Super Night Mode, night photography is now made easier. Even in dark environments of less than 0.1 lux, PHANTOM X can bring out more vivid details than the naked eye with the algorithm-enabled camera by utilizing AI segmentation and night protection. Simultaneously, it also optimises the purity of the picture, the focusing speed, and the color representation at night. PHANTOM X makes it easy for you to capture the glorious night city scenes with the Super Night View 3.0, and even allows you to take elegant portraits in the spectacular night view with the help of Super Night Portrait.
Boundless Performance
Boundless Inner Power
PHANTOM X empowers users to #GoBoundless with
its Boundless Performance and become
up to date mobile players with a large storage capacity, powerful battery, as
well as an efficient UI and OS design. With its 8+5GB RAM memory fusion
technology and 256GB of storage, users can capture endless memorable pictures
and videos, and have peace of mind with its powerful 4700mAh battery. When
fully charged, it can support 30 days of standby battery life, 16-hour video
streaming and 9-hour video meeting. With its 33W flash charge, just 30 minutes
of charging time can pump up the battery life to 70% and 60 minutes of charge
pumps it up to 100%. What’s more, PHANTOM X is comprehensively upgraded in UI
design, intelligent operation, and system performance, bringing a higher
efficiency and fluency in use. This ensures that the tech savvy PHANTOM X users
will be fully charged and pumped up for any challenge.
Boundless Exclusivity of Enjoyment
PHANTOM X also features an industry-leading AI
voice assistant who has mastered the English language and can respond to your
instructions even when you are offline. Activate Ella by simply calling out “Hi
Ella” whenever users need to make phone calls, set up alarms, play music,
initiate driving mode and more, all without lifting a finger.
Breaking language barriers, PHANTOM X also
comes with an AI live transcribe function that can transcribe more than 70
languages, allowing you to #GoBoundless and communicate with more than 80% of
the global population seamlessly. Realtime and accessible communication is
tailored for interactive conversations with a far-reaching audience. For
business documents, the one-button Document Photography correction detects
erroneous data with smart precision, and extracts words from any type of
images.
Moreover, PHANTOM X provides a series of
secure safety measures to protect user privacy. Functions like Peek Proof and
App encryption hiding prevents information leakage. Even in the instance where
users accidentally lose their PHANTOM X, an anti-theft function alerts and
remotely locks your device. Only the user alone can unlock their smartphone,
providing confidence in the security of personal and sensitive information. The
ultra-thin under screen fingerprint allows you to unlock PHANTOM X in less than
0.4s, the optimum unlocking speed without compromising on security.
Additional Features of PHANTOM X:
⬥
Full Pixel Dual-Core Focus + Laser Focus: Find focus in a flash with full pixel dual-core focus and
laser focus.
⬥
AI Portrait Restoration: Using integrated neural networks provides surety that
every portrait is flawless.
⬥
Film Mode: Easily edit your own cinematic films with your own hands, whether
it be for business or pleasure.
⬥
Video Portrait Mode: Blurs out cluttered backdrops and puts you sharply in
focus, even when you’re on the move.
⬥
960fps Slow Motion: Every fleeting moment can feel like memories frozen in
time.
⬥
Most Used Office Software Built-in: Kick-off your day with most commonly used APPs.
⬥
Floating Chatter Box: Receive pop-up message notifications as a bubble and
chatter away with friends without interrupting your favorite videos.
⬥
Smart One-button Phone Cloner: Transfer everything within your old phone to a new one quickly,
efficiently, and hassle-free with a few simple clicks.
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