Shopee
shared initiatives and resources to support local businesses at Seller Summit
2022
Director of
Shopee Malaysia Kavan Sito emphasised that the platform stays committed to
helping more people and businesses access the benefits of the digital economy
through technology.
KUALA
LUMPUR, 24 June 2022 - Shopee seeks to help local sellers attract more new and returning
customers on the platform with new and more collaborative seller marketing
tools.
According to Kavan Sito, Director of Shopee Malaysia, starting Q3 this year, all sellers can expect to expand their reach through over 13,000 Shopee affiliate partners to gain a wider audience and boost sales via Shopee Affiliate Marketing Solution (AMS).
The affiliate partners include social media
influencers, coupon and cashback platforms, price comparison platforms and
content publishers.
Selected sellers who participated in AMS between
October and December last year achieved up to 16 times return on their
advertisement investment.
Speaking at the Shopee Seller Summit on 16
June, Sito said that reviews are essential to help create trust and appeal for
a product online. As such, Shopee will also be enabling sellers to reward users
for leaving useful product reviews.
Apart from that, the platform will also be
enhancing its voucher features that will enable sellers to incentivise new
buyers as well as reward repeat buyers for their loyalty.
“These are among many innovative seller
marketing features that Shopee will be launching in the coming months to help
sellers drive long-term business growth,” Sito said.
The Shopee Seller Summit-themed “Level Up:
Driving Growth Together” was held at Sunway Resort, Petaling Jaya, attracting
500 physical and close to 2000 virtual participants.
Sito said, “Shopee remains committed to
upskilling and empowering local businesses. Apart from free training modules
provided through Shopee University, Shopee is glad to be the trusted partner of
government agencies to support local communities and drive training initiatives
that help to upskill local businesses. This includes supporting sellers of all
types, even some 5,000 university student entrepreneurs kickstarted their
online selling journey through the Siswa Mall initiatives in collaboration with
the Ministry of Higher Education.”
Shopee Seller Summit is also part of the
#ShopeeSapotLokal initiative that aims to drive inclusiveness and create more
opportunities for local communities.
An avid user of Shopee's programmes such as
Facebook Collaborative Ads (CPAS) and Seller Affiliate Programme, 46 years old
Kelvin Yam, who runs a stationery store - CX Trading on the platform said that
the programmes had not only incentivised him to market his Shopee products on
Facebook but also helped increased his average monthly sales by more than
double.
“These programmes were very helpful for me
to scale my Shopee business as I saw an almost 5X increase in sales. I am now
generating an average monthly sales of about RM50,000,” Yam said.
Another seller, Ammar Izzuddin, 33 believes
that beyond learning, one also needs to network and learn from other sellers to
gain further experience in selling.
Ammar who sells baby products on Shopee
said, “Through the networking opportunities at the Shopee Seller Summit, I gained
insights on how other sellers strategise and forecast business opportunities,
as well as manage their resources. These are all very insightful to help us
understand how we can do better and scale in the long run.”
Ammar has been a loyal participant of
Shopee Seller Summit for four consecutive years.
Sellers looking to impart their skills and knowledge can look forward to the ShopeeXperts programme applications in early August this year. Through this programme, selected top-performing sellers will be given an insightful 1-month training in marketing, operations, sales and presentation skills. This is a chance to establish credibility as qualified trainers and be able to help other sellers to drive growth for their businesses
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